When does a cup of coffee become more than just a cup coffee? Longberry, a self-proclaimed “occasional journal of coffee,” answers this question in a thousand ways. Edited by James Hoffman, the 2007 World Barista Champion and cofounder of Square Mile Coffee, the journal’s first issue covers quite a bit of territory in addressing the cultural, political, historical, ethical, and artistic elements of coffee – all with full awareness of the intrinsically personal and place-based nature of the cup.